Lance Hedrick is a PHD student truanted coffee student who gave up his path in academia and pursuing a professorship in philosophy and linguistics to pursue coffee science and equipment. In the field of resources for making sense of coffee, today’s guest, Lance Hedrick, stands out for his friendly, accessible, and well reasoned and researched approach to demystifying brewing for both pros and the average consumer. At the same time professionals, who represent coffee to the consumer, are increasingly hungry for reliable knowledge beyond their shops but lack the time that home enthusiasts tend to have more of. What used to be a need for more and better green and gear has shifted to a need for how to choose and then use it all to get the best results for you. We don't want to keep you from finding a promo code for your purchase right now, so when you have the chance, read through our guide to online shopping and other money saving guides.We are living in a time where the average consumer is both spoiled for choice and simultaneously vexed at the sheer number of options available for great coffee and brewing equipment. ![]()
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